Eventsorship™ | Event Sponsorship

Eventsorship™ - Event Sponsorship, Simplified

Tagline: Search Sponsors Shows

Problem

Sponsorship discovery is fragmented. Brands wade through agencies, spreadsheets, and cold emails; organizers struggle to package and price inventory credibly; both sides lack comparable data and outcome benchmarks. Market is huge but inefficient. (Global experiential spend topped ~$128B in 2024 and keeps rising; sports sponsorship alone is ~$60–68B and growing.)

Yahoo Finance+3PQ Media® | Custom Media Research+3Adweek+3

Solution

Eventsorship™ is a two-sided marketplace + data layer:

List & Package: Organizers create verified listings with standardized assets (audience, reach, media rights, deliverables, rate cards).
Match & Close: Sponsors search by category, audience, location, dates, budget; AI suggests best-fit deals and expected outcomes.
Measure: Built-in fulfillment checklist, proof-of-performance, and post-event impact summary.

Market (TAM / SAM / SOM)

TAM: Global sponsorship tied to events (sports + festivals + conferences + expos). Reference points: experiential marketing $128B (2024) and sports sponsorship ~$60–68B; broader events industry $1.4T+ spend is the umbrella where sponsorship is a core revenue stream. Claight Corp.+4PQ Media® | Custom Media Research+4Adweek+4
SAM (initial focus): English-language markets (US/CA/UK/EU) for sports, music festivals, and B2B conferences → ~$45–55B combined addressable sponsorship.
SOM (24 months): 0.20% capture of SAM via listings + premium + small success fees → $90–110M GMV, $9–14M net revenue (assumes ~10–12% blended take on premium & success).

Product

Core modules

Listings OS: standardized packages; media/activation checklists; legal boilerplates.
Matchmaking: filters (geo, dates, audience, vertical, KPI), “look-alikes,” and fit score.
Deal Desk: NDAs, term sheets, deliverables, approvals, invoicing, escrow.
Measurement: brief templates, QR/UTM kit, on-site proof, recap dashboards.
Directory Graph: verified organizer & venue profiles; partner network (agencies, production, creators).

Business Model

Organizer Plans: Free (limited) → Pro $79/mo → Plus $199/mo (priority, analytics).
Featured Placement: $299–$999 per campaign window.
Success Fee (optional): 3–5% of closed value (paid by organizer).
Data & Reports: market indexes, category briefs for brands/agencies (annual subscriptions).
Enterprise/API: for agency networks & multi-venue groups.

Why Now / Proof Points

Budgets are shifting from generic ads to experiences; 7 in 10 F1000 marketers increased experiential budgets for 2025. Average deal sizes in top cities approach mid-six figures, indicating room for structured marketplaces and analytics. Women’s sports is a breakout growth vector attracting new sponsors. Adweek+2sponsorunited.com+2

Go-To-Market (first 12 months)

Supply seeding: curate 10k listings from public RFPs, venues, festivals, university athletics, chambers/DMOs.
Category sprints: start with Sports, Music Festivals, Tech Conferences; run “sponsor matchmaking weeks.”
Partnerships: ticketing/registration (for verified attendance), media/OOH resellers, creator networks.
SEO/S3EO: “event sponsorship + {city}/{category}” pages; localized Eventsorship.{ccTLD}.
Content flywheel: sponsorship rate cards, ROI calculators, post-event recap templates.

24-Month Milestones (targets)

Supply: 60k active listings; 12k paid.
Demand: 8k sponsor buyers w/ verified budgets.
Throughput: $100M GMV; $12M revenue; 70% gross margin on SaaS/placement; breakeven by Month 20.

Unit Economics (illustrative)

CAC (organizer): $65 blended; ARPU: $420/yr (Pro+upsell) → >5x LTV:CAC (18-mo LTV, 10% churn).
CAC (sponsor): $350; ARPU: $1,200/yr (buyer seats + data).
Take rate: 10–12% effective (premium placement + optional success fee).

Competitive Edge / Moat

BLOSOT™ + S3EO™: Own the language + own the search surface for “event sponsorship,” long-tail city/category pages.
Standardization: Comparable packaging/benchmarks (a “Kelley Blue Book” for sponsorship).
Data exhaust: fit scores, market rates, fulfillment quality → defensible matching and pricing guidance.
Multi-vertical expansion: Sports, Music, B2B, Community, University, Non-profit.

Risks & Mitigations

Two-sided cold start: Seed supply (curated listings), run sponsor sprints, and offer early success-fee-only deals.
Messy fulfillment: Enforce deliverables via checklists, escrow milestones, and post-event audits.
Attribution ambiguity: QR/UTM kits, attendee panel surveys, and third-party POS/redemption tie-ins.

Team / Why Us

Kev (“GPS” founder): 20+ years coining category-defining BLOSOTs, marketplace playbooks, and geo-directory execution.
Advisors (target): agency network CRO, ticketing platform exec, former brand experiential lead.

The Ask

$3.0M seed (or Athlete-led block) to ship v1.0 in 6 months, scale supply/demand, and localize US/CA/UK.
Use of funds: product (35%), supply acquisition (25%), demand (25%), data ops (10%), legal & trust (5%).